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In this week’s episode, William shares more of the behind-the-scenes story at the historic Camp David Accords. The core of transforming a seemingly impossible conflict is building a golden bridge. However, it’s a process that allows us to get there. The more we try to push people towards what we think is a good solution, the more they tend to resist. Successful negotiators learn to attract the parties, making it easier for all sides to get to YES.

#5 BRIDGE_CREATE - Camp DavidWilliam Ury
00:00 / 07:11
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