EPISODE 6: ATTRACT

In this week’s episode, William shares more of the behind-the-scenes story at the historic Camp David Accords. The core of transforming a seemingly impossible conflict is building a golden bridge. However, it’s a process that allows us to get there. The more we try to push people towards what we think is a good solution, the more they tend to resist. Successful negotiators learn to attract the parties, making it easier for all sides to get to YES.